Description:The Bowbell Pottery (at number 70) occupied the building that once was The Liverpool Arms Hotel on Westport Road in Burslem. Westport Road was originally named Liverpool Road as it was the route from Burslem to Liverpool and much used for the export of pottery to the American market. The hotel stood on the corner of Johnson Street, now the area of Federation Road.
Bowbell Pottery occupied the site in the early 1960s, having previously been in Port Vale Street and later in Packhorse Lane, Burslem after this part of Westport Road was redeveloped. The area is now a mix of housing and light industry.