Description:The art deco Essoldo Cinema was on the corner of Bournes Bank and Cleveland Street in Burslem. Originally opened in 1911 as the Burslem Picture Palace it was rebuilt in 1936 after the roof collapsed. It reopened as the New Palace Cinema, was renamed as The Ritz in 1951 and became the Essoldo in 1962. The cinema boasted a cafe in the circle foyer and could seat 1800 customers.
The Essoldo closed as a cinema in 1968, was converted into a bingo hall and was finally demolished in 1989. Mutiny on the Bounty was made in 1962 and was one of the first films to be shown in "ultra wide Panavision". Critics didn't like the film and it lost over $6 million.