Description:The Windsor and Elektra Potteries were on Edensor Road, just before the junction with Clayton Road. This photograph was taken looking south from in front of the old Alhambra Cinema, with Clayton Road going off to the left of the Windsor Pottery. All of this now lies beneath the A50. Windsor Pottery was owned and operated by the Co-operative Wholesale Society from 1911. The CWS was part of the Co-op group of shops and suppliers. In Longton, the CWS also operated the Crown Clarence Pottery. The Windsor Pottery produced bone china and was previously operated by Hill & Co.
The Elektra Porcelain Company manufactured art pottery and a wide range of flower pots, bowls vases, novelty animals etc.. This ware was produced under the Zanobia trade name (from the 1920s) and Vulcan Ware from around the 1940s. The works started in Longton in 1924 although a pot works stood here long before.
The photograph show the two large updraught hovel ovens in the foreground, which dominated the works. These works were demolished in 1975 and the site now lies beneath the A50 road.