Description:The Potteries Die Co. premises on Knypersley Road, Norton. The company started in 1936 making precision moulds and press-tool equipment for the ceramics industry and today is a tool maker for a wide range of industries. Next door, the hairdresser's has a traditional striped barber's pole (gentlemen's hairdressing as well as ladies). Parked in front is a Vauxhall Victor from the early 1960s.